Expired real estate listings are goldmines for agents with the drive and effective marketing strategies. These homeowners are typically frustrated and skeptical about the market, making them more inclined to work with a persistent agent.
Learn how to effectively contact these homeowners and give them a clear sales path with fresh marketing ideas. You’ll soon see your business explode with new leads continuously.
Postcards
Expired listing leads are some of the easiest for real estate agents to convert. These seller prospects often need more homebuying support and are eager to sell their property. Moreover, they seek an agent to help them navigate the process and close their deal.
As such, a real estate agent’s ability to connect with seller prospects of expired listings is critical to their success. Dead listing sellers must be convinced they can trust an agent’s marketing and sales approach. This is where preparing an effective listing presentation comes in.
Real estate agents often seek effective strategies on how to find expired listings, utilizing various tools and methods to identify properties that may present new opportunities in the market.
You must provide a clear sales path and fresh marketing ideas during your presentation. In addition, you should highlight your expertise and demonstrate how your strategies are more effective than those of the previous agent. Moreover, you should avoid making negative comments about the seller’s previous agent. Instead, it would help if you focused on establishing rapport and showing that you are a trustworthy and knowledgeable professional.
In addition to delivering a compelling sales pitch, you should use a listing management system to track and analyze your results. This way, you can measure the effectiveness of your campaign and tweak it as needed. With a listing management tool, you can get all the data you need in one place to make the best decision about what marketing methods to employ.
Direct mail
In addition to real estate listing websites and social media, one of the best ways to find expired listings is through direct mail. Finding leads can be more effective because it reaches the homeowner directly rather than through an email in their already overcrowded inbox. Postcards also have a more personal feel that can help build trust and show your value to the seller.
Expired listing leads are often still interested in selling their property and are usually open to working with another agent. Creating marketing focusing on this niche is essential to capture their attention and convert them into clients.
First, you must identify a list of property owners with expired listings in your area. You can do this by searching your local public records or using an online platform to do the work for you. By using an expired listing lead generation service, you can save time and focus on building trust with your potential clients.
When reaching out to homeowners, being punctual and professional is essential. Many homeowners feel discouraged after their listing expires, so you’ll want to ensure that your first contact is positive. Be sure to highlight your expertise and provide a marketing plan to show them you can sell their home quickly.
Social media
Real estate listings typically have a specified amount of time to remain on the market before expiration. If they do not sell within that time frame, the listing becomes an expired MLS property and offers agents a unique lead generation opportunity.
Expired listings are often accessible to convert into clients when you have the right marketing strategy. By leveraging traditional and digital marketing tactics, you can reach expired sellers with targeted messages that build trust and showcase your expertise.
Launching social media ads is one of the best ways to reach expired listing leads. This allows you to target specific neighborhoods and homeowners, which can help you increase the likelihood of landing a listing appointment. When creating your social media ad campaign, remember to include eye-catching images that will grab the attention of prospective leads.
Drip marketing is another great way to nurture your relationships with owners of expired MLS properties. These automated emails provide valuable information like neighborhood and market reports, seasonal greetings, helpful tips, and “just sold” property announcements. When targeting sellers with expired listings, you may also want to consider sending information about what causes listings to expire or simple changes that can prevent it from happening again.
Expired listings can be an incredibly lucrative source of leads for real estate professionals, especially in the most competitive markets. However, you must be persistent in your approach and committed to providing value to potential sellers to ensure that they work with you as their listing agent.
Phone calls
Expired listing leads are among the hottest lead types because they’re often ready to work with a skilled agent who can sell their home quickly. However, finding and nurturing them into clients can be challenging. Real estate agents must take a targeted approach to succeed in this niche.
To begin, they must check the MLS daily for new expired listings. Then, they must use the correct script to connect with homeowners and offer them a fresh marketing strategy. Although this method requires diligence and consistency, it can pay off in the long run.
Launching a text message campaign is another way to reach expired listing leads. However, this approach should be used only after initial contact and if the homeowner has approved your text messages. Otherwise, you may violate their privacy and could risk getting your number added to blocklists or online complaint directories.
Conclusion
Writing letters is also a powerful tool for connecting with expired listing leads and building rapport. However, it’s important to personalize each letter and focus on the seller. You should also include a strong call-to-action and a free offer to help them sell their property. This will provide value and entice them to give you a call or set up an appointment. Finally, it’s also a good idea to use call-to-action software to automate and track the effectiveness of your expired listing outreach efforts.
